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JENNIFER CABRAL​

Media Log:

Description- This commerical begins in black and white with word's shooting at the screen, "eye lift," "mini lift," and "full lift." It is obvious right away that the commerical will be about an age defying product because of the use of these words. The woman in the commercial is supposed to look somewhere in her 30's, but looks young because of the way she "takes care" of her skin. She enters the room in a sleek black dress and once the sceen changes from black and white to color, it appears that she is surrounded by black and red velvet. I think that Olay did this to show a velvety softness about the commerical. We want to think of soft, beautiful skin. Consider the audience- This commerical would be targeted at middle aged women that are of an average income. Olay products are on average, quite expensive, but not nearly as costly as plastic surgery. The ad brings this up several times, admiting that it cannot produce plastic surgery results, but it can help lift skin. The ad simulates computer animated lifting so that we will know exactly how the product will work when used on the skin. Make judgements about the text as a whole- The product is supposed to be simple, no messy, expensive surgery; but with similar results. The actress in the ad starts off looking rather serious, with a half simile. By the end of the ad she's happy and smiling, almost laughing. The end reiterates that, "It's not surgical results, of course." But that we can have near perfect skin, without all the hassle and expense. The product is quick to show results because it's a 14 day use, so in just two weeks a woman can have skin similar to the actress in the ad. Olay shows close-ups of the product on three different occassions and the products appear to be floating (perhaps because of their light, lifting qualities). Finally, the close of the advertisement flashes the word, "LOVE" on the screen and turns into, "OLAY." So, love is olay.
 * 1) 1 Olay Regenerist Commerical: